You are hereYC-Funded Optimizely Makes It Remarkably Easy To Run A/B Tests On Your Website

YC-Funded Optimizely Makes It Remarkably Easy To Run A/B Tests On Your Website


By www - Posted on 15 July 2010

If you're running a website, you've probably heard of A/B testing, which entails running multiple versions of a site at once and tracking which one performs best with users. But there's also a pretty good chance that you haven't actually gotten around to running those A/B tests — the prospect can be daunting, and if you aren't tech savvy, existing solutions can be confusing. Enter Optimizely, a Y Combinator-funded company with a great pedigree that's launching today in private beta. The service is looking to make all aspects of running an A/B test as easy as possible, and it looks quite impressive. In fact, when I showed it to our lead developer, he responded "This is brilliantly simple. Can we get an invite?".

If you'd like an invite of your own, head to Optimizely's homepage, enter your email address, and use the invite code TECHCRUNCH on the survey you'll receive. Optimizely will be giving out invites to the first 100 readers, with more to follow.