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Yahoo Tries To Score With Football Fans By Teaming Up With David Beckham


By www - Posted on 08 June 2010

Yahoo is partnering with iconic football star David Beckham to offer exclusive content for its coverage of the upcoming World Cup as well as the 2010/11 football season, we've just learned.

Beckham will also be featured in the second phase of the company's global integrated marketing campaign, which focuses on showcasing specific Yahoo products and services, throughout the duration of the World Cup in select markets.

The goal of the campaign, according to the press release, is "to drive more people to search, use and talk about Yahoo! through exciting and experiential demonstrations of our unique ability to bring my world and the world together".