You are hereIAB Sets Up Tablet Task Force, Praises The iPad And HTML5, Badmouths Flash

IAB Sets Up Tablet Task Force, Praises The iPad And HTML5, Badmouths Flash


By www - Posted on 08 June 2010

The Interactive Advertising Bureau (IAB) today announced that it has formed the Tablet Task Force, a group comprised of publishing and interactive industry executives, in order to "help create an infrastructure that would support a variety of rich new advertising opportunities for the emerging technologies of tablets and e-readers".

In reality, it's all about the iPad, as evidenced by the focus on Apple's device in this industry report on 'tabvertising' (PDF).

Also noteworthy: the IAB actively tries to kill the "myth" that lack of Flash support on the iPad is going to be a problem for advertisers, saying it "incredibly intensive on any computer to run, burning through batteries faster".