You are hereDisney’s John Blackburn Says ‘Infinity’ Game Mash-Up Could ‘Change The Way That People Look At Disney’

Disney’s John Blackburn Says ‘Infinity’ Game Mash-Up Could ‘Change The Way That People Look At Disney’


By www - Posted on 15 January 2013

disney interactive toy boxDisney isn't mincing words when it comes to describing the importance of Infinity, the cross-property, cross-platform gaming initiative that it announced this morning. The company's fact sheet describes it as "Disney's most ambitious game initiative ever," while Disney Interactive Co-President John Pleasants compared it on-stage to the first time he watched TV's Wonderful World of Disney, which introduced him to Disney's many characters and titles: "Now it's our time, it's Disney Interactive's time to meet and even push the bar of innovation, creativity, and technology."

When I met with John Blackburn, who leads Avalanche Software (the Disney-owned studio that developed Infinity), I asked him whether he was on-board with Pleasants' grand vision.