You are hereDigg’s Kevin Rose Not Pleased With DiggBar Change

Digg’s Kevin Rose Not Pleased With DiggBar Change

By www - Posted on 19 July 2009

Earlier today we reported on a change in how Digg handles URL redirects from its URL shortening service called DiggBar. Users of the service are not happy - links are now sometimes going to Digg's summary of the story instead of the story itself. The term "Bait and Switch" is being thrown around liberally, and Digg founder Kevin Rose is steering himself right out of the mess.

Before the change, a shortened URL would point to the underlying URL (example). If the person clicking was a logged in Digg user they got the Digg toolbar on top with stats and the ability to Digg the story. If they were not a logged in Digg user the short URL simply redirected to the original URL, which is how most other URL shorteners work.

Now it's different. Logged in users still see the DiggBar. But non-Digg users get redirected right to the Digg page about that story. In the example above, they'd be directed here.

The reason for this? Digg clearly wants more unique visitors. Before they only "kept" people who were already using Digg and logged in. People who didn't use Digg never hit the site. With this change they all those non-Digg users are now hitting and racking up the user stats.