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April 2007 | CROWD CLOUT

The power of groups, the clout that crowds can exercise to get wha they want, is nothing new. What is new, however, is the dizzying ease with which likeminded, action-ready consumers can now go online and connect, group and ultimately exert influence if not demand bulk discounts. Call it group power, call it CROWD CLOUT...  read more »

February/March 2007 | TRYSUMERS

In this month's trend briefing, we're highlighting TRYSUMERS: consumers who take a more daring approach to consumption, just because they can. Expect an eclectic mix of trend drivers and examples, from universal quality standards to ubiquitous reviews to navigation devices to avatars.  read more »