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March 2014 Asia Trend Bulletin | HIP HERBALS

One way to aid increasingly busy, stressful (and toxic) lifestyles in Asia's cities? A rediscovery (and 2014 reimagining) of traditional herbal products and practices to promote health, wellness and balance. Featuring Herborist, Hyatt on the Bund, Habu and more.Read HIP HERBALS »  read more »


Rising numbers of consumers are embracing brands that play with, subvert and even explode their own heritage. In 2014, nothing is sacred… Learn about the five forces – including CLEAN SLATE DISRUPTION and the NEW NORMAL – pushing consumers to embrace ever greater brand heresies. And see how leading brands, from BMW, to Versace, to Marriott to Moët & Chandon are already putting HERITAGE HERESY into action.  read more »

February 2014 South & Central America Trend Bulletin | METRO MOBILITY

Learn why Latin American consumers are changing their perceptions of personal mobility. And what the range of innovative new transport solutions (public, shared, crowd-powered, sustainable and more) means for all businesses...Read METRO MOBILITY »Read in other languages:  read more »

February 2014 Africa Trend Bulletin | HYPERACTIVE BRANDS

As a result of African consumers no longer willing to tolerate bland mass-marketing messages, HYPERACTIVE BRANDS all over the continent will increasingly capture these consumers attention with delightful, engaging, altruistic and empowering interactive initiatives and campaigns...Read HYPERACTIVE BRANDS »  read more »

February 2014 Asia Trend Bulletin | CRAMMING

For millions of consumers in the Asian megacities of 2014, time pressure is ever more intense. Enter: the urge to CRAM as much – productivity, connection, value, fun, and more – into every moment...Read CRAMMING »  read more »

NEW! | Asia, South & Central America, and Africa Trend Bulletins

We're delighted to launch three free region-specific Trend Bulletins for Asia, South & Central America, and Africa. Focused on local trends and innovations, and researched and written by our local teams respectively.
The Trend Bulletins kick-off with five crucial consumer trends for 2014 in each region.Don't miss out!5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 »  read more »

December 2013 | 7 CONSUMER TRENDS TO RUN WITH IN 2014

Check out our handpicked selection of 7 Consumer Trends begging to be applied in 2014. By you. From CROWD SHAPED to THE INTERNET OF CARING THINGS to MYCHIATRY...Read 7 CONSUMER TRENDS TO RUN WITH IN 2014 »

Read the Trend Briefing in four other languages:  read more »


GUILT-FREE CONSUMPTION is the new luxury for consumers, and the Holy Grail for businesses. Discover the growing hunger for a new kind of consumption: one free from worry (or at least with less worry) about its negative impact, yet that still allows continued indulgence. Check out the guilt absolving examples from Nike, Miya's Sushi, McDonald's, Unilever, Fairphone, Burger King, Chipotle, Peddler's Creamery and many more...  read more »