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An economy inhabited by experienced, well-informed consumers, whose expectations are based on years of self-training in hyperconsumption, and on the biblical flood of new-style, readily available information sources, curators and BS filters...

December 2007 | 8 trends to capitalize from in 2008

Rest assured there won’t be a shortage of emerging trends in 2008. To get you going, here are eight trends to watch and capitalize on in the new year. You have no excuse not to be in the know!
Read 8 trends to capitalize on in 2008 »  read more »

November 2007 | Five major consumer trends you won't find anywhere else

Time flies when you're having fun! This issue marks our *fifth* anniversary. And since giving
is the new taking, this month's briefing highlights no less than five trends that you definitely
won't find anywhere else.  read more »

September 2007 | TOP 5 TREND WATCHING TIPS

We felt it was once again time to share some trend watching tips and tricks with you. Find out about the 'why' of trend spotting, the mindset required, the resources you need, the process of embedding trends into your organization, and how to apply them.  read more »

August 2007 | FOREVER TRENDS

When it comes to 'easy' inspiration for dreaming up new products and services, some big trends keep on giving. Case in point: the continuing rise in purchasing power enjoyed by baby boomers, the gay community and women. In this briefing, expect plenty of examples from brands having fun with these forever trendy demographics.  read more »

June 2007 | (STILL) MADE HERE

This month, we highlight (STILL) MADE HERE: the power of all products with a sense of place, which are coveted by consumers for a variety of reasons: from environmental concerns to shifting perceptions of what constitutes status.  read more »


Yet another big trend for 2007 and beyond: TRANSPARENCY TYRANNY. As promised a few
months ago, here's an extensive briefing about an ever-more transparent business world. Don't let our trend moniker fool you: brands that embrace this trend can actually turn it into
TRANSPARENCY TRIUMPH. It's up to you. ;-)  read more »

April 2007 | CROWD CLOUT

The power of groups, the clout that crowds can exercise to get wha they want, is nothing new. What is new, however, is the dizzying ease with which likeminded, action-ready consumers can now go online and connect, group and ultimately exert influence if not demand bulk discounts. Call it group power, call it CROWD CLOUT...  read more »

February/March 2007 | TRYSUMERS

In this month's trend briefing, we're highlighting TRYSUMERS: consumers who take a more daring approach to consumption, just because they can. Expect an eclectic mix of trend drivers and examples, from universal quality standards to ubiquitous reviews to navigation devices to avatars.  read more »